Martin Traynor, from the Richard III Visitors Centre, has told ITV Central that events like the Rugby World Cup 2015 are helping to put Leicester on the map.
He said that having a premiership Rugby side certainly helps raise the profile of the city but popular visitor centres are also helping to boost local tourism.
With one year to go until the Rugby World Cup 2015 kicks off in Leicester, the national tourist board, VisitEngland has launched a new tourism video to show people what Leicester has to offer.
As one of the host cities for the tournament, Leicester wants to ensure the city's tourist attractions and businesses benefit from the influx of visitors.
Three matches are set to take place at the Leicester City Stadium in 2015:
- Argentina v Tonga (Sunday 4th October) - 2.30pm
- Canada v Romania (Tuesday 6th October) - 4.45pm
- Argentina v Namibia (Sunday 11th October) - 12pm
The Webb Ellis trophy will be on display in Birmingham today, to mark a year until the first 2015 Rugby World Cup match at Villa Park.
The trophy will be at Birmingham New Street Station in the morning, where members of the public will have the opportunity to be photographed with the cup from 9.30am.
Former England player Will Greenwood, who was part of the 2003 World Cup-winning squad, will be coaching pupils from Great Barr School in Victoria Square at 12.30pm, alongside Rugby Football Union (RFU) community coach Adam Blackford, where the Webb Ellis trophy will also be in display.
Great Barr School is part of All Schools, an initiative which aims to increase the number of secondary schools playing rugby union
The Rugby World Cup gets underway exactly a year today.
Two group games will be played in Birmingham as Villa Park hosts international rugby for the first time.
Games will also be played at the King Power Stadium, renamed the Leicester City Stadium for the tournament.
Ticket's for the 2015 Rugby World Cup go on general sale today, with the tournament just over a year away.
Some of the games will be played in the Midlands, at Aston Villa's Villa Park ground, and Leicester City's King Power Stadium.
The application window for the tickets ends on 29 September.
Ireland and Argentina will be based in the East Midlands for part of next year's Rugby World Cup. St. George's Park will host both teams.
Canada will train in Leicester.
Tonga and Namibia will be based at Loughborough. Back in 2012, it hosted Team GB and last autumn welcomed England for the Rugby League World Cup.
The University says it is exciting to be involved in a world class sporting event once again.
The University of Birmingham has been chosen as one of the bases for double World Champions South Africa during next year's Rugby World Cup.
A whole host of rugby clubs, universities and schools across the Midlands have been selected to host teams throughout the tournament, which begins on 18 September 2015 when England take on Fiji at Twickenham.
Loughborough University will welcome Namibia and Tonga for part of the competition, while Warwick School hosts Japan and Leicester Grammar School will provide a base for Canada.
Argentina will head to Cheltenham RFC and St George's Park, which will also provide training facilities for Ireland.
Meanwhile Romania and Samoa will spend part of the tournament based at Sutton Coldfield RFC.
Selectors choosing the 6,000 volunteers who will help out during the Rugby World Cup in England next year are in Solihull speaking to people who want to be part of it.
The volunteers who get selected by England Rugby 2015 following the try-outs will be part of 'The Pack'.
The process at Solihull College involves finding out more about the Rugby World Cup, and even a one-to-one interview.
The exhibition space has a history section, interactivity, a motivational video for would-be volunteers, and a real-life changing room to try kit on for size - where people can smell 'heat spray' scent.
The city of Leicester today begins the two-year-countdown to the Rugby World Cup.
As part of the build-up to this international sporting event the Rugby Football Union have launched the 'Posts in the Park' initiative. Rugby goalposts have been installed in parks up-and-down the country including Leicester's Victoria Park.