Hotels, shops and restaurants are being targeted in a new campaign to better protect children from being sexually exploited.
It is after a number of high-profile cases of child-grooming including one in Derby, where a gang of men were jailed after sexually abusing young girls across the region, and one in Shropshire, where two brothers were jailed after sexually abusing vulnerable young girls.
The patterns of exploitation and profile of offenders vary from one area to another.
But across the country children are being groomed, trafficked and exploited in locations such as hotels, pubs, takeaways and other premises.
Preventing child sexual exploitation is everybody's business, not just the police or social workers.
It is important to work with the hospitality industry, so that their employees are confident in recognising the signs of exploitation and can help keep vulnerable children safe.
– Matthew Reed, chief executive of The Children Society