Hundreds of sheep have been branded with strange smiley faces as part of Alton Towers' stunt to reveal the name of its new rollercoaster.
'The Smiler' will be the length of ten football fields, featue 30-metre drops and will travel up to 85km per hour.
The new ride is said to create 200 new jobs.
Ros Turner, a farmer from Melton Mowbray said: “Everyone loves a mystery and it was great to be involved in the hoax. It made a nice change from milking cows and ploughing fields!”