The Vice-Chancellor of Staffordshire University says students want the vibrancy of a city when they go to university to study.
Prof Michael Gunn spoke to ITV News Central following the announcement by the university that it plans to relocate the majority of its courses away from a campus in Stafford, creating a single main campus in Stoke-on-Trent.
Staffordshire University's decision to move students to a main campus in Stoke-on-Trent will benefit the areas economy, according to the Chair of the Board of Governors, Steve Burgin.
Mr Burgin feels the move will benefit both students and the region.
Stoke-on-Trent City Council leader, Mohammed Pervez, has welcomed the decision to create a main university campus at it's Stoke-on-Trent base.
Plans include relocating the computing and entertainment technology courses from Beaconside in Stafford by 2016.
Staffordshire University have announced plans to move the majority of courses to a main campus based in Stoke-on-Trent.
The university is currently divided between two campuses in Stoke-on-Trent and Stafford.
Although not confirmed, the university hopes to vacate the Stafford campus by 2016.
Union members working in higher education will go on strike today in a row over pay with the government as they have rejected a 1% pay rise offer.
The say the increase would be the fifth consecutive rise which would still put their salaries below the cost of living. UNISON say librarians, cleaners, security and IT staff as well as clerical, student support and career advisers will walk out.
The Department for Business, Innovation and Skills say it is 'disappointed that the unions have decided in favour of industrial action. Students have the right to expect that their learning will not be disrupted by such action.'
University staff from across the region are to stage a one-day strike today in a row over pay.
Members of staff from UNISON, UNITE and UCU say there has been a 13 per cent pay cut in real terms since 2008.
Ravi Subramanian, UNSION Regional Secretary, said: "There will be picket lines at Universities in Wolverhampton, Coventry, Stoke, Stafford, Worcester, Birmingham, and Warwick."
Universities across the Midlands are teaming up to provide hundreds of new postgraduate opportunities, thanks to a £14.6million grant.
Led by the University of Nottingham, six of the region's universities have joined forces to make the area a "centre of excellence" for arts and humanities.
Nottingham Trent University, the University of Birmingham, Birmingham City University, the University of Leicester and De Montfort University are also involved in the new consortium.
They will work closely with a number of other organisations, such as the British Museum in London, to offer exciting placement opportunities for postgraduate students as well as offering supervision and training from next year.
With students returning to Loughborough University this week, police and partners have welcomed students back today in readiness for freshers week, and will be giving out advice on how to avoid being a victim of crime.