Virgin Media has announced the company is creating 40 jobs in Birmingham, including customer-facing roles and engineers.
A total of 400 new posts have been made across the UK.
The growing consumer demand for superfast broadband and next-generation television are the reasons for the expansion.
Paul Buttery, Virgin Media's chief customer and networks officer, said: "We're pleased we're able to invest further and offer so many more people the prospect of an exciting and rewarding career at the forefront of next-generation entertainment and communications."
Virgin Media employs a total of 14,000 people in the UK.
Business Secretary Vince Cable said: "This expansion is good news for Virgin Media and for the hundreds of people who will benefit from these new jobs, which include many highly skilled engineering roles.
Growing up, I was lucky that I had great facilities and training available to me on my doorstep, but that isn’t the same for everyone. Opportunity is everything, so the new centre for training young people here in the West Midlands will help those people with potential achieve their goals. I basically spent 18 years in training for London 2012 – so I’m testament that it’s all about working hard and putting in the effort, but if you do, it will pay off in the end.