With the transfer deadline approaching, here is a look at the players the Midlands clubs in the top two leagues could be signings.
West Bromwich's Nicolas Anelka has shown a damaging lack of judgement by using the "quenelle" gesture and could face an eight-match ban.
Zoopla has ended their sponsorship with WBA over the row involving Nicolas Anelka's controversial "quenelle" gesture. But what is it?
West Brom have confirmed it is now seeking a new official sponsor for next season following Zoopla's decision to not renew their deal at the end of the season.
The online property firm, which is part-owned by the Daily Mail and General Trust and a Jewish businessman, announced it would end the partnership after Nicolas Anelka's controversial "quenelle" gesture.
The club issued the following statement:
"West Bromwich Albion has been fully aware since the sponsorship agreement came into force in June 2012 that its partnership with Zoopla could expire this summer and therefore has been planning accordingly.
"Zoopla has today informed the Club in writing that it does not wish to extend its sponsorship deal. The Club will now actively seek a new Official Sponsor for next season."
West Brom sponsor Zoopla, who have announced that it will end its shirt deal with the club at the end of the season following Nicolas Anelka's controversial gesture, is co-owned by a Jewish businessman.
The online property firm, which is co-owned by Jewish businessman Alex Chesterman, was reportedly unhappy at West Brom's decision to continue to play Anelka despite the furore over the celebration.
The French striker made the controversial 'quenelle' gesture during Albion's 3-3 draw with West Ham United on December 28.
The gesture, which involves pointing one straightened arm downward whilst touching that arm's shoulder with the opposite hand, has been condemned by Jewish groups as a "Nazi salute in reverse."
The Football Association are continuing to investigate the incident.
Property website Zoopla has issued a statement about it pulling out of sponsoring West Bromwich Albion at the end of the season.
The company says it has been reviewing its position following the actions of striker Nikolas Anelka, who's appeared to make an anti-semitic salute during the match against West Ham on December 28.
Head of Communications for Zoopla, Lawrence Hall said:
“Through our sponsorship of West Bromwich Albion we are pleased to have supported the local community and charities. In recent weeks, however, we have decided to re-evaluate this sponsorship and as a result we will focus our attention on other marketing activities from the end of the season.”
Property website Zoopla has decided to end its sponsorship of West Bromwich Albion at the end of the current season after French striker Nicolas Anelka made a controversial gesture against West Ham United.
Zoopla said it had been reviewing its position as the principal sponsor of the Premier League side since the incident during a Premier League game in December.
Anelka sparked controversy when he made a gesture which is widely associated with anti-semitism in France whilst celebrating his goal during the 3-3 draw.
"Through our sponsorship of West Bromwich Albion we are pleased to have supported the local community and charities," Head of Communications for Zoopla, Lawrence Hall said.
"In recent weeks, however, we have decided to re-evaluate this sponsorship and as a result we will focus our attention on other marketing activities from the end of the season.”
Zoopla won't appear on West Brom shirts after the end of the season.
More to follow
West Brom sponsor Zoopla has reportedly threatened to withdraw its lucrative shirt deal with the club unless Nicolas Anelka is axed from the team.
The suggestion follows Anelka's controversial "quenelle" gesture made during Albion's 3-3 draw at West Ham on December 28, which the Football Association is currently investigating.
When contacted by Press Association Sport, spokespersons for both West Brom and Zoopla, a property and house prices website, declined to comment on Marketing Week's report.
John Simpson, West Brom's head of communications, said: "West Bromwich Albion will be making no further comment until the Football Association has concluded its investigation, and the club its own internal inquiry, into the matter."
Zoopla's head of communications, Lawrence Hall, added: "We are not commenting at this stage."
It is understood Zoopla is unhappy with West Brom's decision to continue to play Anelka despite the furore surrounding the gesture, which has been declared by some to be anti-Semitic.
Anelka has defended the celebration, reasoning that the salute was a tribute to French comedian and his friend Dieudonné and not anti-Jewish.
The reported claim is that Zoopla will pull out of its deal with Albion, which currently has another six months to run, should Anelka play in Monday's Barclays Premier League match against Everton at The Hawthorns.
It is believed West Brom, whose new head coach Pepe Mel tackles his first game in charge against Everton, are still intending to play Anelka.
West Bromwich Albion striker Shane Long is edging closer to joining Nikica Jelavic at Hull after undergoing a medical at the club.
Long is expected to join Hull tonight or tomorrow morning.
Read more on this story on the ITV Sport website.
Pepe Mel has been officially unveiled as West Bromwich Albion manager at the Hawthorns.
Read more on the appointment here.