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West Brom have completed the signing of French striker Nicolas Anelka on a one-year deal.
A Romelu Lukaku hat-trick sees West Bromwich Albion come back from 5-2 down to draw 5-5 with Man Utd on Sir Alex Ferguson's final game.
Much like Newcastle the season before, the Baggies livened up the Premier League last season with a successful campaign that harvested an extremely impressive eighth finishing position.
They came out the traps like a thoroughbred greyhound to shock the establishment, however a mid-season lull ruined their chances of Europa League football leading into a strong finish.
Can West Brom have the strong start they managed last year but keep up the momentum?
West Brom boss Steve Clarke insists there is "no downside" to having Nicolas Anelka within his squad, describing the striker as a popular member of the group.
Clarke signed Anelka, who had previously been a free agent, in July and the 34-year-old ex-France international has scored seven pre-season goals since then.
Clarke will be without Romelu Lukaku this season after the Belgium frontman, scorer of 17 goals for Albion while on loan from Chelsea last term, returned to his parent club.
Clarke made the comments speaking ahead of his side's 2013-14 Barclays Premier League opener against Southampton at home on Saturday
West Bromwich Albion manager, Steve Clarke, tells reporters: "I have got the same nervous excitement as I had waiting for last season to start. I have had that ever since I started playing the game."
He also revealed he was "still after some players" but that there is unlikely to be any new recruits before this weekend's season opener against Southampton.
Clarke also told the press conference that talks between the club and Manchester City over the transfer of Scott Sinclair are 'ongoing'.
West Brom have confirmed the signing of striker Matej Vydra on a season-long loan deal from Udinese.
The Czech is well known to English football fans after a successful loan spell with Watford last season, and the 21-year-old will now get the chance to perform in the Barclays Premier League.
He scored 22 goals for Watford as they reached the Championship play-off final - a run which brought him to the attention of West Brom boss Steve Clarke.
West Bromwich Albion are not giving up on attracting former Chelsea forward, Salomon Kalou, to the Hawthorns.
Speaking to the Birmigham Mail, joint Assistant Manager, Keith Downing said:
We have stated an interest, we have had some negotiations and we are hopeful he will come to West Brom.
Discussions are going on. We know we have a good set of players, a good core and we have stated we are short in terms of numbers.
West Bromwich Albion are still hopeful they can sign forward Salomon Kalou before the end of the transfer window.
The 28-year-old is currently with French side Lille OSC, and has been linked with a move to Albion and West Ham United; despite saying he wants to stay in France.
Both West Bromwich Albion and West Ham have bid for the former Chelsea player, triggering a £2.6million release clause in his contract.
West Brom have signed Uruguay captain Diego Lugano on a two-year deal according to the player.
Lugano tweeted "I am pleased to join West Bromwich Albion for the next two years. I'm doing what I have not done in my career. Playing in, without doubt, the most competitive league in the world."
Former club Paris St Germain have also confirmed the deal.
West Bromwich Albion have frozen their match-day ticket prices for the 2013/14 season.
This follows the club's price reduction in tickets for the previous season.
Ten of the club's 19 games will costs £25 for adults and £10 for under-17s.
West Brom chief executive Mark Jenkins said: "We fully understand not all supporters can commit to every game and we hope the fact we’ve also frozen match ticket prices will help continue a trend we saw last season of more young fans and families attending matches."
West Brom's French striker Nicolas Anelka has scored his first goals since joining the club.
Anelka is playing his first game today in a pre-season friendly against Puskas Academy.