More than 100 people were treated at the weekend at a temporary minor injury unit in Birmingham set up to deal with Christmas party-goers.
Police forces, ambulance crews and hospitals across the Midlands are preparing for their busiest time of year.
A man has had a lucky escape after a crash in Worcestershire which caused his car to burst into flames earlier today.
A man died after being thrown from his car in a three-vehicle crash in Staffordshire today.
The man was travelling along the A5 Watling Road in Norton Canes at around 11.20am when his car crashed with two others.
When paramedics arrived, they found he was in traumatic cardiac arrest and he was confirmed dead at the scene.
The second driver, a man in his 70s, cut his head in the crash and was taken to Wolverhampton's New Cross Hospital suffering with shock.
Both cars were badly damaged in the smash.
A family travelling in the third car, which was only slightly damaged, were not injured.
The crash caused major traffic delays along the A5, with the main road being closed in both directions until shortly after 5pm.
Two people were killed when their car crashed with a lorry in Shropshire.
The pair were at the junction of the A41 and Newport Road, near Tong, shortly after 2pm yesterday when the crash happened.
They were confirmed dead at the scene.
The driver of the lorry was assessed at the scene by paramedics and released.
A motorcyclist was airlifted to hospital with serious injuries after he crashed into a deer in Warwickshire.
The deer was killed in the accident, which left the biker - a man in his 70s - with a fractured leg and chest and shoulder injuries.
Paramedics were called to the A3400 near Tredington, Shipston-on-Stour, at around 2.30pm yesterday.
They treated the man at the scene before fitting him with a neck collar, spinal board and pelvic splint. He was airlifted to the University Hospital of Coventry and Warwickshire for further treatment.
A child was airlifted to hospital after being hit by a car during the school rush hour.
The youngster suffered head and chest injuries in the accident, which happened in Perseverance Road, Hereford, shortly before 3.30pm yesterday.
The boy was treated at the scene by paramedics before being flown to Birmingham Children's Hospital for further treatment.
A motorcyclist is fighting for his life in hospital after crashing with a car and suffering a cardiac arrest in Worcestershire today.
The man, thought to be in his 30s or 40s, was taken to the Queen Elizabeth Hospital in Birmingham after the crash, which happened at the junction of the A38 and Church Lane in Wychbold, near Bromsgrove, shortly after 8am.
A Community First Responder and a passing firefighter who happened to be on his way to work both helped give the man CPR before the ambulance arrived.
A cyclist has been airlifted to hospital after being hit by a van in Shropshire.
The man was seriously injured in the crash, which happened at the junction of the A49 and the B4365 in Bromfield, Ludlow, yesterday afternoon.
Paramedics found the cyclist lying in the road with multiple serious injuries, and gave him pain relief before taking him to the major trauma centre at the Queen Elizabeth Hospital in Birmingham.
A man has been airlifted to hospital after two cars and a lorry crashed in Shrewsbury.
The man, believed to be in his 30s, was driving along Olden Lane, Ruyton-XI-Towns, when he crashed with the two other vehicles shortly before 9am today.
He was trapped in the wreckage with a suspected fractured leg and pelvis and had to be freed by fire crews, before being flown to the University Hospital of North Staffordshire for further treatment.
West Midlands Fire Service have thanked paramedics for their help rescuing a firefighter injured while tackling a blaze in Birmingham.
They were called to a "severe fire" at a family centre in Hamstead Road, Handsworth this morning. The fire, which is now out, is not being treated as suspicious.
A woman was knocked unconscious after her car veered off the road and crashed into a lamppost and a hedge in Shropshire.
Emergency crews were called to Brockton Way, Telford, at around 7.40am today, where they found the 27-year-old driver trapped with back and pelvic injuries.
She had been unconscious for a short while and received treatment at the scene while being cut from the car by the fire service.
She was airlifted to the University Hospital North Staffordshire for treatment.
A man was seriously injured when his car crashed, flipping onto its roof and catching fire in the early hours of the morning.
The man, in his 40s, was taken the Major Trauma Centre at the Queen Elizabeth Hospital, Birmingham, suffering severe head injuries.
Paramedics were called to the scene of the crash in Sycamore Road, Bournville, Birmingham, shortly after 2.15am.
They anaesthetised the driver before sending him to hospital on blue lights. His passenger was treated for minor injuries.