"The whole family cry together in agony when we imagine our children lying in blood.
If the emergency call had been handled properly it would have saved lives, even caught the perpetrator.
Our paramount aim is to work together, solve the case and catch the perpetrator."
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Profits at the company have taken a hammering but it hasn't stopped Mike Ashley buying a new corporate jet.
Profits have plunged by 33.5% to £145.3 million in the first half of the year following the collapse in sterling, the retailer has said.
The former track cyclist from Bromsgrove accused British Cycling's Technical Director of telling her to "Get on with having a baby."