Richard Marshall, Bearwood Traders Association.
"We've got lots of old traditional retailers that have been here for years and years so we are obviously doing something right. It's just the little bits around the edges we need to tighten up on.
I think the Midlands in general has lost out on lots of government funding over the years and I think small communities like this on the outskirts of big centres like Birmingham actually deserve to get noticed. I think we really deserve to get some money"
More top news
A pensioner who died after being hit by a car which failed to stop in Wolverhampton has been named as Hopton Gayle.
Derbyshire Police has described the ordeal as cruel and humiliating for the elderly man.
Sarbjit Kaur was found unconscious in her own home last Friday. Police say it is still unclear what caused her death.