Kate McCann, the mother of missing Madeleine McCann is launching a nationwide campaign to find missing people.
The campaign will feature appeals in major cities like London, Birmingham and Manchester, where a network of billboards will publicise the cases of individuals.
They will include details of individual missing people, with the hope that they will create awareness on a new call for sightings.
– Kate McCann, Ambassador for the charity Missing People
"When your child goes missing you want the whole world to stop and join the search.
"More than 250,000 people are reported missing each year in the UK - worryingly they could fill the Olympic Stadium three times over.
"Thankfully, campaigns like this can play a vital part in the search."