Shopkeepers in the East Midlands are reporting a drop in sales as people stay at home to watch the Olympics.
It comes despite many predictions that the Games would create a "feelgood" spending spree.
Some traders say the streets have been virtually empty when the top British athletes have been in action.
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Cloudy and windy in the East. Cloudy and mild, with patchy rain in West.
Most places dry overnight. Cloudier and windier during Sunday.
Cloudy and mild on Sunday, risk patchy rain in west.