Shopkeepers in the East Midlands are reporting a drop in sales as people stay at home to watch the Olympics.
It comes despite many predictions that the Games would create a "feelgood" spending spree.
Some traders say the streets have been virtually empty when the top British athletes have been in action.
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Friday will be another dry day, and although cloudier than Thursday, some bright or sunny spells and still expected.
Remaining dry with some warm sunny spells, although high cloud will make sunshine rather hazy at times.
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