Shopkeepers in the East Midlands are reporting a drop in sales as people stay at home to watch the Olympics.
It comes despite many predictions that the Games would create a "feelgood" spending spree.
Some traders say the streets have been virtually empty when the top British athletes have been in action.
More top news
Further doubt was cast on David Cameron's credentials as a football fan after he suggested a Britain team takes part in internationals
Sunny spells and showers for Friday afternoon.
A mixture of sunny spells and showers.