Olympic medallist Sir Chris Hoy has opened the NEC's Cycle Show this morning.
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Profits at the company have taken a hammering but it hasn't stopped Mike Ashley buying a new corporate jet.
Profits have plunged by 33.5% to £145.3 million in the first half of the year following the collapse in sterling, the retailer has said.
The former track cyclist from Bromsgrove accused British Cycling's Technical Director of telling her to "Get on with having a baby."