Simon Le Bon visited the Children's Air Ambulance headquarters in Coventry today to launch their new service.
The first of its kind, it will transfer critically ill babies and children to specialist paediatric intensive care units.
The Duran Duran star is the ambassador for the charity.
Duran Duran star Simon Le Bon launches Children's Air Ambulance
Duran Duran star, Simon Le Bon, is taking up the role of ambassador with the Air Ambulance Service.