Robbie Williams will turn on the Christmas lights later this evening at Oxford Street in London.
The 38-year-old from Stoke-on-Trent will be joined by Leona Lewis and Lawson.
Tens of thousands are expected to attend the event, which will be ticketed for the first time.
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Most firms will allow staff to finish early or work flexible hours to watch the Rugby World Cup, but not in the Midlands.
Harvey Hadden Sports Village has opened today following a £16m transformation.
Sunny spells and showers, feeling cool in a northerly breeze.