David Seeckts, Head of Manufacturing Midlands at Premier Foods said the 511 jobs were going at Birmingham because the firm lost a significant bread contract for 2013 and because of general competition and the nature of the industry.
The Birmingham factory makes 1.2 million Hovis loaves a week. He says there is no threat to the Hovis brand. There are 13 bakeries in total. The Birmingham site opened in 1964. There are 323 production jobs and 188 in distribution.
The plan is for the closure to go ahead by the second quarter of next year.
There are also bakeries in Nottingham and Leicester. Management say these are not part of the current redundancy proposals.
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Campaigners have called for more cycling infrastructure to be installed across the Midlands following the death of a woman in Birmingham.
Paul Gunter launched the campaign after discovering that there was no current war memorial for his nephew.
Witnesses who saw the incident said that the man threw the dog in the air a number of times and let her drop to the floor.