More than 350,000 people are expected to pack into the streets of Lincoln over the next few days as one of its biggest events begins, the annual Christmas Market.
But many business owners are concerned their business will suffer because of a new one-way system.
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Despite receiving treatment at the scene, the man was pronounced dead shortly after.
Cloud will largely clear this evening, although with variable cover and few light showers over the Derbyshire hills.
The rain will clear during the evening so the rest of the night will be dry and mild with long clear periods.