On one of the busiest weekends for shopping this year, ITV Central spoke to Professor John Bryson from Birmingham University and asked him why it's important people spend and shops make money over the next few days.
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It will be another misty and cloudy start to the day.
Another rather cloudy day, with the easterly wind continuing to bring low cloud in from the North Sea.
Some mist and hill fog tonight. Brightening up on Thursday.