Blood donors between 18 and 40 years-old are now in high demand, after donations rapidly declined by 50 per cent in 12 months.
Michelle Morris, a young donor from Leicestershire, told ITV Central that she Gives Blood because she knows that she's saving lives.
More top news
Motorists will have to pay £100 penalties if they park badly in the Midlands. We've put together a gallery of some of the worst offenders.
ITV Central Correspondent Gareth Owen looks at how the decision for Scotland to remain part of the UK will affect the Midlands.
It will start grey and murky again with extensive low cloud. Becoming brighter with some warm sunshine later.