Young donors needed to keep up with blood demands

Blood donors between 18 and 40 years-old are now in high demand, after donations rapidly declined by 50 per cent in 12 months.

Michelle Morris, a young donor from Leicestershire, told ITV Central that she Gives Blood because she knows that she's saving lives.

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Blood Donation Shortage

The NHS is warning that the unusually high number of public events in the UK during 2012 could prevent people from donating blood.