Blood donors between 18 and 40 years-old are now in high demand, after donations rapidly declined by 50 per cent in 12 months.
Michelle Morris, a young donor from Leicestershire, told ITV Central that she Gives Blood because she knows that she's saving lives.
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Des Coleman has the latest forecast for the West Midlands
Des Coleman has the latest weather forecast for the East Midlands.
Des Coleman has the latest forecast for the West Midlands.