The traditional Boxing Day Sales came early today as rival brands tried to get a final boost to their annual takings.
Online sales began as early as lunchtime for Marks and Spencer, with John Lewis beginning at 17:00.
340,000 shoppers are predicted to have visited the Bullring shopping centre.
The General Manager, Tim Walley, said the timing of Christmas this year, which effectively added an extra weekend, should guarantee big takings.
More top news
Police launched a murder inquiry after they were called to an address in the Sneinton area of the city just after 6am yesterday.
Kal Yafai, Birmingham’s first World Champion, dominated Luis Concepcion to be crowned the WBA Super-Flyweight champion last night.
Fiona Hill branded the former education secretary "that woman" after Ms Morgan criticised the PM's decision to wear £995 trousers.