The traditional Boxing Day Sales came early today as rival brands tried to get a final boost to their annual takings.
Online sales began as early as lunchtime for Marks and Spencer, with John Lewis beginning at 17:00.
340,000 shoppers are predicted to have visited the Bullring shopping centre.
The General Manager, Tim Walley, said the timing of Christmas this year, which effectively added an extra weekend, should guarantee big takings.
More top news
After a dry and bright evening, cloud and wind will increase ahead of a band of rain.
Dry this evening with some good clear spells.
A new book documenting the lives of the infamous Fewtrell brothers, has been released and sheds light on the 'Battle of Snow Hill'.