The traditional Boxing Day Sales came early today as rival brands tried to get a final boost to their annual takings.
Online sales began as early as lunchtime for Marks and Spencer, with John Lewis beginning at 17:00.
340,000 shoppers are predicted to have visited the Bullring shopping centre.
The General Manager, Tim Walley, said the timing of Christmas this year, which effectively added an extra weekend, should guarantee big takings.
More top news
Former Leicester MP Lord Janner will not be compelled to attend in person when his case comes to the Old Bailey next week.
A drunken burglar made it easy for police to track him down by leaving his debit card behind.
The Baggies' Chairman is adamant he will not be sold in this transfer window, but should the club hang onto a player wants to leave?