The traditional Boxing Day Sales came early today as rival brands tried to get a final boost to their annual takings.
Online sales began as early as lunchtime for Marks and Spencer, with John Lewis beginning at 17:00.
340,000 shoppers are predicted to have visited the Bullring shopping centre.
The General Manager, Tim Walley, said the timing of Christmas this year, which effectively added an extra weekend, should guarantee big takings.
More top news
Smartphone buyers should be warned that what they are using could be addictive, according to research from the University of Derby.
Variable cloud with some bright or sunny spells likely.
Mild with some bright or sunny spells and variable cloud.