The traditional Boxing Day Sales came early today as rival brands tried to get a final boost to their annual takings.
Online sales began as early as lunchtime for Marks and Spencer, with John Lewis beginning at 17:00.
340,000 shoppers are predicted to have visited the Bullring shopping centre.
The General Manager, Tim Walley, said the timing of Christmas this year, which effectively added an extra weekend, should guarantee big takings.
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A gunman who held two members of staff hostage at a bowling alley in Nuneaton has been arrested.
There are reports of flash-bangs being used at Bermuda Park as ambulances arrive at the scene.
Chris Turner, an eyewitness to the incident at Bermuda Park, said a man was carrying a shotgun and told him to "get out of the way".