Thousands of people eager to take full advantage of the Bullring Boxing Day sales queued from 12.20am this morning in Birmingham.
The line of people waiting for the shops to open stretched from St Martin's Walk and into St Martin's Square.
The Bullring Managers expected 200,000 customers to flock to the shopping centre today where some stores opened at 7am:
"Three of the centre’s biggest retailers, Selfridges, Debenhams and Next have all launched their iconic sales today.
“Tomorrow we expect to see in the region of 150,000 shoppers visit the centre as they take advantage of the continued sales.”
More top news
Magician Richard Jones has won Britain's Got Talent 2016 after wowing the public with his amazing magic acts.
Tonight it's the band's turn to have a party as they celebrate the Foxes Premier League success with a homecoming gig in their stadium.
Showers will die out during the evening to leave a dry night across the region.