More than 80,000 people visited Highcross Shopping Centre in Leicester yesterday with consumers queuing from as early as 1am for the Boxing Day sales.
More than 1.5 million shoppers entered the centre in the run up to Christmas with many more expected in the days leading up to the New Year.
Highcross saw a year-on-year sales increase of 3% for December with total sales for the year up 5%.
The shopping centre expects a total of two million shoppers through their doors for the month of December.
More top news
Leicester City striker Jamie Vardy has earned himself a place in football's history today after scoring against Manchester United.
Further showers or longer spells of rain for many tonight, heavy at times, particularly over the hills.
Further blustery showers are likely through the night, with these heaviest and most numerous towards the west.