President of the Black Country Chamber of Commerce, Paul Bennett has told ITV Central shops need to innovate to compete with the internet.
Retail sales did rise over the Christmas period, but only by 1.5%, which is under the rate of inflation.
Mr Bennett says shopping centres need to be a more attractive experience to rival online.
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Friday will be another dry day, and although cloudier than Thursday, some bright or sunny spells and still expected.
Remaining dry with some warm sunny spells, although high cloud will make sunshine rather hazy at times.
Dog owners have once again swamped social media with photos of their beloved pooches at polling stations.