President of the Black Country Chamber of Commerce, Paul Bennett has told ITV Central shops need to innovate to compete with the internet.
Retail sales did rise over the Christmas period, but only by 1.5%, which is under the rate of inflation.
Mr Bennett says shopping centres need to be a more attractive experience to rival online.
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It will turn cloudy in the morning with rain arriving soon after.
A sunny start for most. However cloudier skies will spread eastwards during the morning, with a few showers possible.