President of the Black Country Chamber of Commerce, Paul Bennett has told ITV Central shops need to innovate to compete with the internet.
Retail sales did rise over the Christmas period, but only by 1.5%, which is under the rate of inflation.
Mr Bennett says shopping centres need to be a more attractive experience to rival online.
More top news
West Midlands weather: Staying dry with some Bank Holiday sunshine
East Midlands weather: Cloudy, with a dry Bank Holiday Monday
Police release a CCTV image of a man they want to talk to after cash and jewellery worth more than £10,000 was stolen from a family.