President of the Black Country Chamber of Commerce, Paul Bennett has told ITV Central shops need to innovate to compete with the internet.
Retail sales did rise over the Christmas period, but only by 1.5%, which is under the rate of inflation.
Mr Bennett says shopping centres need to be a more attractive experience to rival online.
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A large part of Hagley Road in the south west of the city was cordoned off and later reopened.
Some rain overnight, becoming drier and much brighter tomorrow.
Dry, clear and cold at first. Rain arriving overnight