President of the Black Country Chamber of Commerce, Paul Bennett has told ITV Central shops need to innovate to compete with the internet.
Retail sales did rise over the Christmas period, but only by 1.5%, which is under the rate of inflation.
Mr Bennett says shopping centres need to be a more attractive experience to rival online.
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Any mist or fog will clear during the morning to give another dry day with light winds and some sunny spells.
The bus was travelling along Hale Street when it collided with a number of stationary cars and a lamppost before crashing into Sainsburys.
Rescue teams dashed to Trinity Street in Coventry shortly after 6pm after the Stagecoach bus crashed into the front of the store.