President of the Black Country Chamber of Commerce, Paul Bennett has told ITV Central shops need to innovate to compete with the internet.
Retail sales did rise over the Christmas period, but only by 1.5%, which is under the rate of inflation.
Mr Bennett says shopping centres need to be a more attractive experience to rival online.
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"It's the kind of verbal abuse you have to put up with now and again working at the weekend in the ambulance service."
It'll be another chilly day with patchy cloud and sunny spells. It will stay dry.
Some isolated wintry showers is possible over the Peak District.