The value of retail sales only rose by 1.5 % over the Christmas period, which is under the rate of inflation. There's concern it could mean more businesses having to close in town centres like Dudley which already has many empty shops.
But Derbyshire and Nottinghamshire Chamber of Commerce says retailers are fighting back with innovative tactics to draw in customers.
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It's a competition designed for those trying to lose weight.
Rain and low cloud set to clear throughout the afternoon.
Cloud and rain to clear away later on this afternoon. Winds to ease.