The value of retail sales only rose by 1.5 % over the Christmas period, which is under the rate of inflation. There's concern it could mean more businesses having to close in town centres like Dudley which already has many empty shops.
But Derbyshire and Nottinghamshire Chamber of Commerce says retailers are fighting back with innovative tactics to draw in customers.
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Pollen: West Midlands Update
Pollen: East Midlands Update
Further heavy shower and thunderstorms moving north across the region today, with some sunny spells in between.