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Retail Sales Figures

The value of retail sales only rose by 1.5 % over the Christmas period - ITV Central heads to Dudley to find out why.

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Shops in Dudley could be at risk after poor Christmas trading

Dudley High Street Credit: ITV Central News

The value of retail sales only rose by 1.5 % over the Christmas period, which is under the rate of inflation. There's concern it could mean more businesses having to close in town centres like Dudley which already has many empty shops.

But Derbyshire and Nottinghamshire Chamber of Commerce says retailers are fighting back with innovative tactics to draw in customers.

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