In Shropshire today, lucky schoolchildren saw their new school officially opened by a Paralympic gold medallist.
Wheelchair racer Mickey Bushell was in his hometown of Telford to open the Hollinswood Primary School. He spoke to pupils about how it felt to win at London 2012 and showed off his medal.
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Thousands of shoppers across the Midlands were up early this morning to snap up Black Friday bargains.
Peterborough United has filmed a spoof video of the John Lewis Christmas advert, using a local boy and the club's rabbit mascot.
It's Black Friday, the day after US Thanksgiving, when traditionally stores begin the Christmas push. Martin Lewis has the lowdown.