Jeremy Hicks, Managing Director, Jaguar Land Rover UK, has told ITV News Central that JLR are the first company in the world to produce an all aluminium SUV (sport utility vehicle).
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Further snow showers are expected to continue through the morning, easing somewhat during the afternoon.
Strong, bitterly cold winds, with sunny intervals and scattered snow showers.
Old Market Square in Nottingham was a blaze of orange, green and white as hundreds brave the blizzard-like conditions.