The head of the BBC has paid tribute to employee David Cox who was killed in Derbyshire yesterday when his car left the road and overturned in a river while he and his wife took their children to school.
Mr Cox and his wife Ruth were driving their children Tess, 11 and Loan, 9, in separate cars when they both skidded off of the road and into the River Wye.
Tess managed to escape her fathers car after around 4o minutes and get to the riverbank as did wife Ruth and Loan.
Despite neighbours launching a desperate rescue attempt to try and free Mr Cox he later died in hospital.
Acting BBC Director General Tim Davie praised Mr Cox's role in the corporation's coverage of the London 2012 Olympic Games.
"We are very sad to learn of David's tragic death. He was a popular member of the Future Media team in Salford and had been key to the success of the red button service during the Olympics in the summer.
"Our thoughts are with his family, friends and colleagues here at the BBC at this difficult time."