A hotelier based in Leicester has already seen an increase in tourism, following the possible finding of Richard III last year.
The remains – confirmed as those belonging to the last medieval king yesterday, have drawn even more interest in the area.
Henrik Jespersen, hotelier and Current Chairman of the Leicestershire Association of Tourism, Conference and Hotels (LATCH), says the discovery will have a huge affect on leisure.
Relatives of Richard III, whose body was unearthed in Leicester, have won the right to challenge plans to rebury his remains in the city.
A facial reconstruction of King Richard III is on display today in Leicester's Guildhall on the first stop of a nationwide tour.
Members of the Richard III Society and other dignitaries held a rose-laying ceremony today at Bosworth Battlefield Heritage Centre.