The so-called 'Queen of Shops,' Mary Portas, will be back in Loughborough later to host a business advice day.
Last year the town was one of 27 in the country to receive one hundred thousand pounds from the Portas Pilot Scheme, designed to help struggling high streets.
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Police are urging shoppers and revellers to allow extra time this weekend as 100,000s are expected to arrive into Birmingham New Street.
It'll be an unsettled weekend with wet, windy and cold weather.
Men walked a mile long route around Worcester today in ladies' shoes to show their opposition to male violence against women and girls.