Virgin Media has announced the company is creating 40 jobs in Birmingham, including customer-facing roles and engineers.
A total of 400 new posts have been made across the UK.
The growing consumer demand for superfast broadband and next-generation television are the reasons for the expansion.
Paul Buttery, Virgin Media's chief customer and networks officer, said: "We're pleased we're able to invest further and offer so many more people the prospect of an exciting and rewarding career at the forefront of next-generation entertainment and communications."
Virgin Media employs a total of 14,000 people in the UK.
Business Secretary Vince Cable said: "This expansion is good news for Virgin Media and for the hundreds of people who will benefit from these new jobs, which include many highly skilled engineering roles.