Environment Secretary, Owen Paterson MP, has said that buying something labelled beef which ends up being horse meat is "fraud".
Speaking at the NFU conference in Birmingham, where one thousand farmers have gathered, he also told listeners "we must ensure the British public have confidence in the industry and what they're eating".
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Duller conditions moving back towards the coast through the morning, leaving a mainly dry day with warm sunny spells.
Showery outbreaks of rain will become more widespread through Thursday with heavy and locally thundery downpours possible.
Pollen: West Midlands Update