NHS Blood and Transplant staff are at Loughborough College today to encourage more young people to become blood donors. They also want them to spread the word and tell their family and friends.
It comes as recent figures show there has been a drop in the number of 17-24 year-olds registering to give blood in recent years.
The campaign, which also includes a week of donor recruitment events across the region, follows the national drive to recruit 100,000 new blood donors in 100 days.
NHS Blood and Transplant needs more than 1,000 new registrations every day to replace those donors who can no longer donate.
More top news
The woman had passed out on the motorway while her baby sat in the back seat.
Should Big Sam stay or should he go? The FA's chairman Greg Clarke has a difficult decision to make about the England manager job.
Sam Allardyce's shock departure as England manager has left the FA looking to find another manager in the space of two months.