As part of National Butchers Week ITV News Central has been talking to staff at Walter Smith butchers. They have 17 stores across the region.
They are reporting a significant increase in the number of customers coming into their stores, which they attribute to the horsemeat scandal.
Women butchers are now also a key part of their business.
Teressa Malsbury explains that women butchers are more involved now than they ever were before.
More top news
A prison officer was taken to hospital with minor injuries following a riot at HMP Hewell.
Thousands of people turned up at Wollaton Park yesterday for the festival, which was headlined by Kaiser Chiefs.
Specially-trained prison security teams were sent to HMP Hewell near Redditch, after trouble broke out on one of the prison's wings.