As part of National Butchers Week ITV News Central has been talking to staff at Walter Smith butchers. They have 17 stores across the region.
They are reporting a significant increase in the number of customers coming into their stores, which they attribute to the horsemeat scandal.
Women butchers are now also a key part of their business.
Teressa Malsbury explains that women butchers are more involved now than they ever were before.
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It will be another day of frequent sunny spells, brisk winds, and isolated showers.
Friday will remain cold in the breeze with a mixture of sunny spells and isolated showers.
Outbreaks of rain, sleet and some hill snow are forecast across the region through Saturday morning.