As part of National Butchers Week ITV News Central has been talking to staff at Walter Smith butchers. They have 17 stores across the region.
They are reporting a significant increase in the number of customers coming into their stores, which they attribute to the horsemeat scandal.
Women butchers are now also a key part of their business.
Teressa Malsbury explains that women butchers are more involved now than they ever were before.
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Today marks the 100th anniversary of the death of Herbert Kilpin, the son of a Nottingham butcher who left an extraordinary legacy.
Any mist, fog and low cloud will clear to leave a mostly dry day, with sunny spells. Some scattered showers developing.