Robert Jones is the Director of Walter Smiths butchers. They have 17 shops across the region.
He says that the recent horsemeat scandal has driven more customers into his shops and that people have now been made aware of the benefits of a local butcher.
More top news
East Midlands Airport is preparing for its busiest day as part of the Christmas getaway.
Genelle Aldred brings you the latest weekend weather for the East & West Midlands.
Another largely dry and bright day with plenty of winter sunshine.