National Apprentice Week starts today.
This year it is about showcasing the achievements and benefits Apprenticeships deliver, for apprentices, their employers and the economy.
Organisers also want to utilise their experiences to persuade others to get involved.
Mondelez International, who own Cadbury's in Bournville, has employed apprentices for a long time.
It currently has 53 working across different areas of the UK and Ireland. This year they hope to employ another 22.
It's thought apprenticeships are now being considered as an alternative to university.
More top news
It'll be occasionally bright during the morning but cloud will increase by midday with possible spells of light rain or drizzle.
Mostly dry and bright during the morning but with thickening cloud bringing some rain or drizzle through the afternoon.
A passenger who had a bout of air rage onboard a flight to Birmingham has been jailed after drunkenly abusing crew with offensive tirades.