National Apprentice Week starts today.
This year it is about showcasing the achievements and benefits Apprenticeships deliver, for apprentices, their employers and the economy.
Organisers also want to utilise their experiences to persuade others to get involved.
Mondelez International, who own Cadbury's in Bournville, has employed apprentices for a long time.
It currently has 53 working across different areas of the UK and Ireland. This year they hope to employ another 22.
It's thought apprenticeships are now being considered as an alternative to university.
More top news
Birmingham Council's cabinet met to discuss how to move forward with reaching a solution in the ongoing bin collections dispute.
A man deliberately drove into his 'friend' after an argument over a cigarette which left the victim with life-changing injuries.
Thousands have attended the funeral of Bishop Sydney Alexander Dunn, who founded the Bethel United Church of Jesus Christ in Handsworth.