National Apprentice Week starts today.
This year it is about showcasing the achievements and benefits Apprenticeships deliver, for apprentices, their employers and the economy.
Organisers also want to utilise their experiences to persuade others to get involved.
Mondelez International, who own Cadbury's in Bournville, has employed apprentices for a long time.
It currently has 53 working across different areas of the UK and Ireland. This year they hope to employ another 22.
It's thought apprenticeships are now being considered as an alternative to university.
More top news
A dry day across the region with bright or sunny spells after a frosty start. However, cloud will tend to increase from the west by evening.
After a cold, bright and frosty start, skies will gradually turn cloudier through the afternoon. However, it will stay dry with light winds.
An engineer has been confirmed dead in the crash in Wales. The RAF say the pilot survived and is receiving treatment.