The Chancellor George Osborne has today announced in the Budget 2013 a duty slash in beer.
The news has been welcomed in the Midlands, which is widely seen as the brewing heart of Britain.
In total, one pence has been cut off a pint of beer on top of scrapping a three pence duty escalation altogether.
The push to halt the rise started after the Budget 2012 by real ale campaign group Camra (Campaign for Real Ale).
Its Save Your Pint petition secured almost 109,000 signatures and in turn forced a Parliamentary Debate.
Great news for all in the industry, a huge thank you to everyone who has campaigned tirelessly
Beer duty esclator scrapped, Huzzah! Well done everyone #saveyourpint
BEER DUTY ESCALATOR SCRAPPED