Birmingham has been chosen as one of the first cities to relaunch the camera chain store Jessops.
Dragons' Den star and businessman Peter Jones bought the brand and certain assets after the Leicester based firm went bust at the start of the year.
Also reopening today is the branch on London's Oxford Street.
This weekend four more stores will start trading again in Manchester, High Wycombe, Aberdeen and St Albans, with 30 more planned to re-open throughout April.
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Norma Francis, from Gnosall, Staffordshire, was on holiday in Scotland with her husband when she became ill with norovirus.
Showers over the afternoon will start to fade out, leading to clear spells with light winds this evening.
Cold and dry today and overnight with a light, breezy wind.