Birmingham has been chosen as one of the first cities to relaunch the camera chain store Jessops.
Dragons' Den star and businessman Peter Jones bought the brand and certain assets after the Leicester based firm went bust at the start of the year.
Also reopening today is the branch on London's Oxford Street.
This weekend four more stores will start trading again in Manchester, High Wycombe, Aberdeen and St Albans, with 30 more planned to re-open throughout April.
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Any remaining showers will soon clear leaving a dry night.
Early evening sunshine in places but, overnight, mist and low clod will move back in from the east, giving fog and drizzle in places.