Birmingham has been chosen as one of the first cities to relaunch the camera chain store Jessops.
Dragons' Den star and businessman Peter Jones bought the brand and certain assets after the Leicester based firm went bust at the start of the year.
Also reopening today is the branch on London's Oxford Street.
This weekend four more stores will start trading again in Manchester, High Wycombe, Aberdeen and St Albans, with 30 more planned to re-open throughout April.
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Some showers at first this evening, gradually clearing overnight. Tomorrow, a mostly dry day but with a few showers.
A good deal of cloud this evening and overnight, with showery outbreaks. Tomorrow, generally cloudy, with some sunny intervals.