Birmingham has been chosen as one of the first cities to relaunch the camera chain store Jessops.
Dragons' Den star and businessman Peter Jones bought the brand and certain assets after the Leicester based firm went bust at the start of the year.
Also reopening today is the branch on London's Oxford Street.
This weekend four more stores will start trading again in Manchester, High Wycombe, Aberdeen and St Albans, with 30 more planned to re-open throughout April.
More top news
Sunshine and blustery showers. Some of the showers will be heavy, with a risk of hail and thunder.
Sunny spells and showers, accompanied by a stronger westerly breeze. Showers could turn heavy with a risk of hail and thunder later.
A woman killed her own mother through gross negligence after she left her sitting in a chair for up to one year.