Birmingham has been chosen as one of the first cities to relaunch the camera chain store Jessops.
Dragons' Den star and businessman Peter Jones bought the brand and certain assets after the Leicester based firm went bust at the start of the year.
Also reopening today is the branch on London's Oxford Street.
This weekend four more stores will start trading again in Manchester, High Wycombe, Aberdeen and St Albans, with 30 more planned to re-open throughout April.
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Brighter but colder conditions with scattered showers. Showers turning increasingly to sleet and snow throughout the day.
Early rain will soon be followed by blustery and increasingly wintry showers, giving way to a brighter but colder afternoon.
A largely mild, cloudy night with outbreaks of rain becoming more persistent from the northwest, perhaps turning heavy in places too.