Peter Jones: 'Jessops' image is everything'

Speaking about today's relaunch of camera chain Jessops, new Chief Executive Peter Jones said:

"I believe Jessops is an iconic British brand which can lead the retail resurgence on Britain's high streets, powered by new innovations and world-leading, expert staff.

"Image is everything, and even in the mobile and tablet era, there's no substitute for a quality camera when it comes to taking the perfect picture."

– Peter Jones, Chairman & Chief Executive Jessops

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Jessops reopens in Birmingham

Dragons' Den star Peter Jones has today chosen Birmingham as one of the first cities to relaunch camera retailer Jessops.