Thirty more Jessops stores are due to re-open across the country as part of a £4 million investment by tycoon and TV personality Peter Jones.
The Dragons' Den star bought the brand and certain assets after the Leicester-based camera retailer collapsed in January.
Stores have reopened in Birmingham and also in London's Oxford Street today.It was the first high profile retailer to go into administration this year.
It is not yet clear where the stores will be - but the store's new website will go live at midday.
More top news
After a very cold start, it should be a dry and fine day with sunny spells.
Brighter with some sunny spells. Mostly dry.
The "Beast from the East 2" blew into the region overnight, with some places seeing several centimetres of the white stuff.