Thirty more Jessops stores are due to re-open across the country as part of a £4 million investment by tycoon and TV personality Peter Jones.
The Dragons' Den star bought the brand and certain assets after the Leicester-based camera retailer collapsed in January.
Stores have reopened in Birmingham and also in London's Oxford Street today.It was the first high profile retailer to go into administration this year.
It is not yet clear where the stores will be - but the store's new website will go live at midday.
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The country is generally seen as a safe place and experts today said incidents like the death of backpacker Mia Ayliffe-Chung were rare.
Fine and dry, with warm sunny spells on Wednesday.
A dry and fine day. Some thundery rain possible later.