Thirty more Jessops stores are due to re-open across the country as part of a £4 million investment by tycoon and TV personality Peter Jones.
The Dragons' Den star bought the brand and certain assets after the Leicester-based camera retailer collapsed in January.
Stores have reopened in Birmingham and also in London's Oxford Street today.It was the first high profile retailer to go into administration this year.
It is not yet clear where the stores will be - but the store's new website will go live at midday.
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The following blog was written by William Davis, a former bulimia sufferer from Kidderminster.
Former Police Officer William Davis would force himself to vomit three or four times a day whilst battling bulimia.