Thirty more Jessops stores are due to re-open across the country as part of a £4 million investment by tycoon and TV personality Peter Jones.
The Dragons' Den star bought the brand and certain assets after the Leicester-based camera retailer collapsed in January.
Stores have reopened in Birmingham and also in London's Oxford Street today.It was the first high profile retailer to go into administration this year.
It is not yet clear where the stores will be - but the store's new website will go live at midday.
More top news
West Midlands Police has paid out £5 million to telecom companies after using 'snooping powers' to look at mobile phone records of suspects.
The daughter of a woman killed when a double-decker bus crashed into a Sainsbury's has told ITV News she will be "sadly missed by all".
The family of a teenager who was killed when he was hit by a minibus in Warwick have paid tribute to him.