Hundreds of residents in Burton upon Trent have turned out for a march to mark Good Friday.
Churches in Burton marched through the town with banners and balloons, giving out easter eggs to everyone celebrating.
Residents met in front of the war memorial, singing songs and hearing a preacher tell the story of how Jesus Christ died on the cross.
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Ministers are also looking at schemes such as “lock-in agreements” to reduce the 250,000 sales that fall through annually.
West Mercia Police are growing increasingly concerned for the welfare of Andrew Thompson, who went missing this week.
The day will begin cloudy with outbreaks of rain but will start to become drier and less windy by the afternoon.