Simon McCarthy represents the Coventry Irish Society and explains how people have been affected by the face in the cushion.
A local priest has given it a blessing as he believes it is a religious phenomenon.
More top news
Adam Woodyatt who plays Ian Beale is running to raise money for the Air Ambulance Service which operates across the Midlands.
The boyfriend of reality TV star Ferne McCann has been arrested on suspicion of attempted murder following an alleged nightclub acid attack.
Wildlife activist Roger Gower from Birmingham was flying a helicopter over a game reserve in 2016, when he was shot by a poacher.