Simon McCarthy represents the Coventry Irish Society and explains how people have been affected by the face in the cushion.
A local priest has given it a blessing as he believes it is a religious phenomenon.
More top news
Sunny spells for most with showers possible this afternoon.
The A41 in Shropshire is set to remain closed for the next few weeks after a lorry crashed into a house.
The pride march got underway at 11.30am this morning in Nottingham.