The recent heavy snowfall has cost tourist attractions in the Midlands huge sums of money.
Staffordshire theme park Drayton Manor was forced to close for three days last weekend for the first time in its history due to hazardous conditions for visitors, costing the business £750,000.
It took 50 members of staff with shovels and diggers to move 1,000 tonnes of snow from the grounds of the park.
The number of visitors to the attraction are 50% down compared to the same time last year.
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This weekend we have another brief cold snap and it's down to very cold air coming down, a long way, from Canada