The recent heavy snowfall has cost tourist attractions in the Midlands huge sums of money.
Staffordshire theme park Drayton Manor was forced to close for three days last weekend for the first time in its history due to hazardous conditions for visitors, costing the business £750,000.
It took 50 members of staff with shovels and diggers to move 1,000 tonnes of snow from the grounds of the park.
The number of visitors to the attraction are 50% down compared to the same time last year.
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Despite receiving treatment at the scene, the man was pronounced dead shortly after.
Cloud will largely clear this evening, although with variable cover and few light showers over the Derbyshire hills.
The rain will clear during the evening so the rest of the night will be dry and mild with long clear periods.