The snow and 'arctic conditions' have caused tourist attractions in the Midlands to lose huge amounts of cash as many had to close or turn away visitors.
Drayton Manor theme park in Staffordshire says it has lost around £750,000 and seen a 50% fall in the number of people visiting compared to the same time last year.
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Bright or sunny spells across the region, especially in the morning but occasional showers are likely to develop in the afternoon.
A drier and brighter start to the day, but turning fairly cloudy by afternoon with showers or outbreaks of rain.
ITV News visits the rural county in the wake of the EU referendum result and finds increasing frustration with Britain's political leaders.