The snow and 'arctic conditions' have caused tourist attractions in the Midlands to lose huge amounts of cash as many had to close or turn away visitors.
Drayton Manor theme park in Staffordshire says it has lost around £750,000 and seen a 50% fall in the number of people visiting compared to the same time last year.
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RAC Travel Watch predicts tomorrow will be the busiest day as over 20m trips are made ahead of the last summer bank holiday this year