The snow and 'arctic conditions' have caused tourist attractions in the Midlands to lose huge amounts of cash as many had to close or turn away visitors.
Drayton Manor theme park in Staffordshire says it has lost around £750,000 and seen a 50% fall in the number of people visiting compared to the same time last year.
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A dry day ahead with good spells of sunshine, but cold and frost continuing.
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Wintry showers will die out and clear spells will develop overnight leading to widespread frost and ice.