The snow and 'arctic conditions' have caused tourist attractions in the Midlands to lose huge amounts of cash as many had to close or turn away visitors.
Drayton Manor theme park in Staffordshire says it has lost around £750,000 and seen a 50% fall in the number of people visiting compared to the same time last year.
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Two car collision led one of them to leave the road, travelling through a wall and a fence in the process.
Sunshine to burst through the clouds later after the rain clears for a bright afternoon.
Expect some sunshine later this afternoon, but it won't feel quite as warm.