Chief Inspector Andy Charlton, Head of Traffic, Nottinghamshire Police, has told ITV News that drivers are not adjusting their driving to new types of rural roads.
A survey by the road safety charity Brake revealed male drivers are more likely to overtake blind and speed on rural roads.
In 2011, almost 1,200 people lost their lives on rural roads.
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Norma Francis, from Gnosall, Staffordshire, was on holiday in Scotland with her husband when she became ill with norovirus.
Showers over the afternoon will start to fade out, leading to clear spells with light winds this evening.
Cold and dry today and overnight with a light, breezy wind.