Chief Inspector Andy Charlton, Head of Traffic, Nottinghamshire Police, has told ITV News that drivers are not adjusting their driving to new types of rural roads.
A survey by the road safety charity Brake revealed male drivers are more likely to overtake blind and speed on rural roads.
In 2011, almost 1,200 people lost their lives on rural roads.
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Some sunny intervals may develop, helping to give much higher temperatures than Wednesday.
Some bright spells should develop, and it will feel warmer than on Wednesday.