Gary Barlow, Chris Evans, James May and Brian Cox will drive through the Midlands today in a pink Rolls Royce raising money for Breast Cancer Care.
The challenge will see them driving from Land's End to John O'Groats in a bespoke pink Rolls Royce Ghost.
They want to try and raise £1 million in 24 hours.
The four celebrities will stop off in Birmingham as part of their trip to meet breast cancer sufferers from the Midlands.
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A horse named Winston Churchill won a race at Uttoxeter on the 50th anniversary of the former prime minister's death today.
Cold with clear spells in southeast at first, cloud across the rest of the region then spreading to all parts.
Milder but breezy with a good deal of cloud and one or two brighter intervals further east.