At a time when fire services are making cutbacks, one of the region's most rural counties says it needs more retained firefighters.
The Shropshire Fire & Rescue service has 23 stations, with all but four staffed entirely by on-call colleagues.
Retained firefighters are ready day and night to be sent to emergencies - but they also have day jobs.
Watch Chris Halpin's full report above.
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It will be another day of frequent sunny spells, brisk winds, and isolated showers.
Friday will remain cold in the breeze with a mixture of sunny spells and isolated showers.
Outbreaks of rain, sleet and some hill snow are forecast across the region through Saturday morning.