People are being urged to come along to a 30-mile bike ride to raise money for a telephone befriending service which helps socially isolated people in the West Midlands.
Urban Bikes UK and Travel Shropshire are holding the charity cycle in aid of Omega Chatterbox.
Beneficiaries of the Chatterbox service, managed by Shrewsbury-based charity Omega Care For Life, get confidential personal support from volunteers.
The service targets family carers, ex-carers, the bereaved, the socially isolated and people at risk of becoming socially isolated, especially infirm, older people.
The event will take place on June 9 led by riders from Shropshire Council and Urban Bikes UK.