Staff at Toyota's assembly plant in Derbyshire are due to see the new model they will be making for the Japanese car firm.
The Auris Touring Sports is the first full hybrid estate vehicle in its class.
Production of the vehicle will secure jobs at the Burnaston plant for at least a decade.
It will also benefit many more companies who supply parts to Toyota.
The car is set to be unveiled in the next 10 minutes.
More top news
Today's crash is the most serious incident involving The Smiler roller coaster, which has been beset with problems since opening in 2013.
Four people are seriously hurt after two roller coaster carriages crashed into each other on The Smiler ride at Alton Towers.
It's been a wet and windy start to the meteorological summer, but exactly 40 years ago the situation was much worse!