In the run-up to Father's Day ITV is running a campaign with charity Prostate Cancer UK to raise awareness of the disease, which kills at least one man every hour.
The "Stand By Your Man" campaign is asking women to pledge their voice and talk to the men in their lives about how prostate cancer can be identified, treated or monitored - potentially saving thousands of lives every year.
More top news
Three men were today convicted of a terrifying gang-related ammonia attack caught on camera at a McDonalds in Northampton.
Mansfield MP Ben Bradley has apologised over a blog post he wrote suggesting benefit claimants should have vasectomies.
A mother whose toddler fell into the river and was saved by a dog walker is calling for better safety measures along the stretch of water