Birmingham City announce Nicolite as new sponsors

Birmingham City have confirmed that electronic cigarette company Nicolite will be the club's principal partner and shirt sponsor for the 2013/14 season.

Help Harry Help Others will have their logo on the front of all infant, junior, baby and Blues Academy kits.

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Nicolite sponsors Birmingham

Birmingham City have announced that Nicolite will be the club's new official sponsor. The deal with the electronic cigarette company comes after tobacco companies were banned from advertising eight years ago.