Birmingham City have confirmed that electronic cigarette company Nicolite will be the club's principal partner and shirt sponsor for the 2013/14 season.
Help Harry Help Others will have their logo on the front of all infant, junior, baby and Blues Academy kits.
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ITV Central's Health Correspondent was given exclusive access to the A&E department which is of most concern to Jeremy Hunt.
The Trust, which is in special measures, was named and shamed by the Health Secretary Jeremy Hunt as being one of the worst in the country.
Paul Farrelly, the Labour MP for Newcastle-under-Lyme, told ITV Central's political programme Central Lobby.