Birmingham City have confirmed that electronic cigarette company Nicolite will be the club's principal partner and shirt sponsor for the 2013/14 season.
Help Harry Help Others will have their logo on the front of all infant, junior, baby and Blues Academy kits.
More top news
27-year-old Akim Nicholson has been arrested by police following a five-hour rooftop standoff during which officers were pelted with tiles.
West Midlands Police are hunting a driver of a car who mounted the pavement and ploughed into a 17-year-old girl in front of her mum.
Birmingham City Council have started chopping down the city's oldest tree despite campaigns to save it.