In the run up to Father's Day we're running a campaign with charity Prostate Cancer UK to raise awareness of the disease.
Ignorance surrounding prostate cancer has contributed to its rise and is set to be the most common of all cancers by 2030.
Well a film maker from the Midlands is helping to break down those barriers. He's just produced a drama, to be shown on ITV, which stars a host of British celebrities.
Our health reporter Victoria Davies has been finding out more.
More top news
Catch up on ITV News Central's special programme live from Leicester Cathedral, on the day King Richard III was reburied.
Dry and largely clear for most overnight with winds easing. Temperatures will fall close to freezing for many so a frost is expected.
Remaining cloud and rain should soon clear eastwards during the evening, leaving a dry remainder of the night.